Novig News & Prediction Market Coverage

Track the latest Novig news across prediction markets. Prediction News is following 50 active Novig stories across regulation, legal action, market moves, and platform developments, each clustered from original reporting and summarized for operators, traders, and regulators.

Latest News

Deals

Sydney Sweeney takes equity stake, stars in Novig's national ad campaign

8h ago
Legal

Connecticut orders nine prediction markets to halt sports contracts

10h ago
Tech

Women athletes slam Novig's Sydney Sweeney ad for sexualizing sports

38h ago
Trading

College football prediction market trading reaches $790M

47h ago
Legal

CFTC warns prediction markets to drop American-style moneyline odds

2d ago
Trading

Kalshi posts record NFL weekend with FanDuel as market maker

2d ago
Legal

Appeals court rejects Kalshi bid to block Nevada gaming oversight

5d ago
Deals

Polymarket launches HQ campaign with LeBron James, Eli Manning and Spike Lee

6d ago
Trading

Kalshi shows blank slate for Olympiacos as rivals list Champions League odds

7d ago
Trading

Novig posts $125 million in first-week sports prediction market volume

11d ago
Deals

ParlayX raises $1.25M pre-seed led by Dreamcraft for institutional push

11d ago
Trading

Nextpredict.io posts NBA and golf explainers for Kalshi and Polymarket

13d ago
Trading

Novig and Underdog grab 35.5% and 48.3% combo shares in EKG prediction market data

13d ago
Trading

Pennsylvania insider-trading questions surface as six prediction platforms operate in state

13d ago
Deals

NBA in talks for prediction market deals ahead of 2026-27 season

13d ago
Opinion

Young adults 18-21 traded $5.4 billion on Kalshi this year

16d ago
Deals

More MLB teams sign prediction market sponsorships as leagues split on deals

17d ago
Legal

CFTC warns prediction markets to drop American odds format

18d ago
Deals

Kalshi signs exclusive deals with five MLB teams, but two lack exclusivity

21d ago
Stocks

CME's Duffy clashes with CFTC chair and Kalshi at first event-contract advisory meeting

22d ago
Legal

DraftKings, Fanatics, and FanDuel demand parity in prediction market consumer rules

23d ago
Opinion

Kalshi and Polymarket push into drug and TV betting amid insider-trading and tax warnings

26d ago
Legal

Novig sues Wisconsin AG to preempt sports contract enforcement

26d ago
Trading

Baltimore sues Kalshi and Polymarket, adding Coinbase, Robinhood and Webull

29d ago

Frequently Asked Questions

Is Novig a sportsbook?

No. Novig operates as a commission-free peer-to-peer sports trading and prediction market exchange where users trade directly against one another.

Where is Novig available?

Novig is available in 36 states and Washington, D.C., for users 21 and older who are physically located in eligible states.

What is Ludlow Exchange?

Ludlow Exchange is the CFTC-approved designated contract market operated by Novig for offering regulated sports event contracts.

When did Novig receive CFTC approval?

The CFTC approved Novig's application for Ludlow Exchange as a designated contract market on June 16, 2026.

Who founded Novig?

Novig was founded by Jacob Fortinsky, who serves as CEO, and Kelechi Ukah.

Is Novig regulated by the CFTC?

Yes. As of June 16, 2026, Novig operates Ludlow Exchange as a CFTC-registered designated contract market.