Novig launches CFTC-regulated prediction market exchange nationwide
Novig has launched a nationwide CFTC-regulated peer-to-peer prediction market exchange. The platform is offering $50 in trade credits for new users making initial deposits. The exchange enters a market where Kalshi holds dominant NFL volume share and Smarkets is also seeking CFTC registration.
Novig joins a crowded field of CFTC-regulated platforms chasing the same pool of US event-contract traders. Kalshi already holds 76% of NFL volume and has secured distribution through Robinhood, Coinbase, Webull, and Moomoo; Smarkets is queueing its own DCM application.
Novig must acquire users without those brokerage integrations and against Polymarket's marketing spend. Its survival as an independent exchange depends on converting early momentum into funded accounts faster than rivals can match.