OneFootball and Polymarket partner to embed football prediction markets
OneFootball and Polymarket announced a partnership on Tuesday, June 9, to bring football prediction markets to OneFootball's platform. The collaboration will embed Polymarket prediction experiences across OneFootball's app, web, media, social, and live-streaming ecosystem. OneFootball, a football media platform with more than 600 million monthly fans, will offer event-contract markets tied to football. The deal targets global football fans ahead of upcoming tournament activity. No financial terms or product launch timing were disclosed in the available announcement. The partnership follows Polymarket's recently announced exclusive World Cup deals with OneFootball and Bitget Wallet.
Polymarket gains embedded access to more than 600 million monthly OneFootball users without building standalone fan engagement infrastructure. The deal doubles down on Polymarket's World Cup strategy just days after its Bitget Wallet partnership and exclusive World Cup deals with OneFootball put $1.2 billion in tournament liquidity in play.