Polymarket signs exclusive prediction market deal with OneFootball for 2026 World Cup
Polymarket has signed an exclusive prediction-market distribution partnership with Berlin-based football media platform OneFootball, announced May 29 and reported June 1. The deal brings event contracts tied to the 2026 FIFA World Cup onto OneFootball's platform, combining Polymarket's market infrastructure with OneFootball's football-focused user base of 645 million fans globally. The integration expands Polymarket's reach into mainstream sports audiences through OneFootball's content and distribution platform as the crypto-native prediction market builds out its soccer-distribution strategy. ChainCatcher first reported the news. The terms of the partnership were not disclosed. Broader European market access remains stalled by regulatory barriers across the continent.
OneFootball's 645 million-user lockup blocks rival prediction markets like Kalshi and ForecastEx from accessing that audience through the 2026 World Cup cycle. Any competitor now needs a separate soccer media partner or must rely on direct acquisition, raising customer-acquisition costs ahead of the June kickoff.
Polymarket's OneFootball and Serie A deals give it two of the three major soccer distribution partnerships this month, joining Fanatics Markets' ADI Predictstreet hub as platforms race to lock up World Cup 2026 audience pipelines before the tournament kickoff.