Polymarket ties Bitget Wallet and OneFootball to World Cup push
Polymarket has locked in two distribution partnerships ahead of the 2026 FIFA World Cup. The platform signed an exclusive deal with Berlin-based football media app OneFootball, reaching 645 million users globally per the parties, and integrated its World Cup prediction markets into Bitget Wallet's mobile app, connecting to 90 million wallet users. Bitget's integration carries $1.2 billion in tournament market liquidity and includes $200,000 in user rewards plus AI-powered features. The OneFootball pact is exclusive and extends Polymarket's reach into Germany even as broader European regulatory access remains stalled. Bitget Wallet positions the tie-up as part of its push to become an everyday finance app.
Polymarket must now defend its exclusive OneFootball and Bitget Wallet distribution channels against the Robinhood-Kalshi-Rothera split that fragments World Cup liquidity across competing venues. Any erosion of its embedded user access would force Polymarket to rebuild retail flow at the moment tournament volume peaks.
The deals add two distribution partnerships to Polymarket's World Cup stack alongside its standalone tournament markets, joining a crowded field where Robinhood has already split its World Cup flow across Rothera and Kalshi.