New York Mets become first MLB team to partner with prediction market Novig
The New York Mets have signed a multi-year partnership with prediction market platform Novig, making the Mets the first Major League Baseball team to partner with a prediction market. Novig becomes the team's exclusive official prediction market partner. The deal includes in-stadium, broadcast, and digital integrations across the Mets' fan experience. Novig lists sports-based event contracts under federal derivatives rules.
Novig's exclusive partnership gives it a marketing channel that rivals like Kalshi and DraftKings lack: direct access to millions of MLB fans through in-stadium signage, broadcasts, and digital assets. The deal tests whether team-branded prediction markets can convert sports bettors into event-contract traders at scale.
For Novig, the cost of the partnership is justified only if it drives user acquisition faster than paid digital channels. The Genius Sports deal lets Polymarket counter with live data and streaming, but Novig now owns the team relationship. Rival platforms must now evaluate stadium and league partnerships as a core distribution layer, not a novelty. The next NFL or NBA team deal will set the price for every subsequent negotiation.
Novig becomes the second prediction market to land a major sports team partnership in under two weeks, following Polymarket's Sports deal for live sports data and streaming.