Matchbook launches FIFA partner ADI Predictstreet on UK exchange licence
ADI Predictstreet, FIFA's official prediction market partner for the 2026 World Cup, has launched on Matchbook's UK betting exchange ahead of the tournament. The Gibraltar-licensed platform offers sports-only markets — a deliberate restriction after European regulators in Romania, France, Belgium and Germany banned or restricted Kalshi and Polymarket over geopolitical contracts. Matchbook parent Triplebet's existing UK Gambling Commission licence covers ADI Predictstreet as a domain name, making it the second prediction-market brand alongside easyBet Predictions running under a single regulatory framework. Matchbook CEO Ronan McDonagh said the partnership makes Matchbook the only exchange platform running multiple licensed prediction market brands under one framework. The B2B deal also serves users in Ireland with Yes/No markets on World Cup outcomes plus streaming for all 104 matches. Triplebet's US partner RSBIX LLC has applied to the CFTC for an exchange licence, with the World Cup treated as a proving ground for scaling before potential US entry.
Kalshi and Polymarket are both locked out of key European markets over geopolitical contracts, while ADI Predictstreet's sports-only restriction lets it operate under existing UK and Gibraltar licences. Any sustained UK volume growth gives Matchbook a regulatory template to pitch US regulators when RSBIX's CFTC application advances.
Joins Kalshi's Argentina partnership and Robinhood's Rothera test as the third World Cup-linked distribution play by a prediction-market platform this week, deepening the tournament's role as a proving ground for retail sports-event contracts.