Crypto.com signs OG Anunoby to endorse OG Prediction Markets in New York
Crypto.com has signed New York Knicks forward OG Anunoby to endorse its newly launched OG Prediction Markets platform in New York. The 28-year-old NBA player will promote the product as the Knicks compete in the NBA Finals. The endorsement coincides with Crypto.com's broader expansion into event-contract offerings in a major U.S. market, with OG positioned as a prediction market experience from the crypto exchange. Anunoby's Game 4 performance had put the Knicks on the verge of their first championship at the time of the announcement. The deal marks Crypto.com's push to enhance the sports betting experience through branded prediction market products tied to live athletic events.
Crypto.com now has both a mobile app and a celebrity athlete driving New York users to its event-contract platform before Kalshi or Polymarket establish similar star-powered NBA Finals marketing. Any retail volume captured during the championship window converts to sticky trading accounts on a platform that already cleared FanDuel Predicts as an exchange partner.
The Anunoby partnership gives Crypto.com a celebrity-backed New York beachhead just hours after the OG app debuted on Apple's App Store, making it the second major distribution play this week alongside the FanDuel Predicts exchange integration.