Novig and BitMart US line up as CFTC-regulated prediction market entrants
Novig is preparing to launch as a CFTC-regulated prediction market in the coming weeks, according to a social media post reported by DataBasedBets. The post frames the launch as imminent but offers no specifics on timing, product scope, or approval details beyond the CFTC designation claim. Separately, BitMart US has already launched its own CFTC-regulated event contract offering, highlighting regulatory compliance as a key feature. Both platforms join a small set of federally overseen venues in the United States.
New entrants keep betting on CFTC registration even as Congress moves to ban sports event contracts. Novig and BitMart US are launching or preparing to launch under federal oversight, joining Kalshi, Polymarket, Underdog, and others in the regulated tier. The bipartisan Senate bill introduced in March would strip sports contracts nationwide if passed. Established platforms face a three-front war: states, Congress, and each other.
Novig's timing risks debuting into a shrinking product set, or one requiring rapid pivot to politics and economics contracts. DraftKings, Robinhood, and Underdog already control their own rails and can adapt faster. Novig must build liquidity and compliance infrastructure before any ban takes effect, or risk being regulated out of the vertical it chose for launch.
Novig to the queue of CFTC-regulated entrants preparing to launch, alongside Underdog's UDX and Evercore's Traxion, confirming that new platforms see regulatory registration as the cost of admission despite the bipartisan Senate bill that would ban sports event contracts outright.