Deals
Lionel Messi partners with prediction market platform Kalshi
Lionel Messi has partnered with Kalshi, the prediction market platform, joining NBA star Giannis Antetokounmpo as the latest global superstar athlete to link up with the service. The deal was announced June 14.
Why this matters?
Celebrity athlete partnerships are an emerging customer-acquisition channel for prediction market platforms. Messi's global profile could expand Kalshi's reach beyond US political and financial bettors into international sports audiences.
The bigger picture
Messi becomes the latest global sports star to formally partner with a prediction market platform, joining Giannis Antetokounmpo with Kalshi, as celebrity athlete endorsements gain traction as a retail acquisition channel.
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