Polymarket sponsors Liga MX in US with Genius Sports data
LIGA MX, Polymarket and Genius Sports announced a new US territory sponsorship agreement on June 10, 2026. Polymarket becomes an official partner of the Mexican football league in the United States, supported by Genius Sports' official data and integrity services. Genius Sports, listed on the NYSE under GENI, will supply the data infrastructure underlying the partnership. The three-party agreement brings a CFTC-regulated prediction market into sports sponsorship for the first time. Specific deal terms and duration were not disclosed in the joint announcement, which was distributed via Business Wire.
Polymarket now holds embedded distribution across OneFootball, Bitget Wallet, and a top-tier football league's US broadcast footprint. Any competitor without comparable league-backed sponsorship channels will struggle to match its retail acquisition cost for football-engaged users.
This LIGA MX deal, together with Genius Sports data infrastructure, extends Polymarket's recent Polymarket ties Bitget Wallet and OneFootball football distribution strategy beyond the World Cup window into league-season sponsorships.