College football prediction market trading reaches $790M
Prediction market platforms handled $790 million in college football trading, according to data cited by the article. Kalshi captured 69.9% of that volume. Polymarket ranked second, followed by Novig at 4.3%, DraftKings Predictions at 3.5%, and Underdog at roughly 1%.
Kalshi's 70% share shows it has locked in dominant position for regulated sports event contracts, while Polymarket's second-place finish signals its crypto-native user base is crossing over into college sports. Novig and DraftKings Predictions remain niche players.
Four platforms now compete for regulated sports-event contract flow — Kalshi, Polymarket, Novig, and DraftKings Predictions — with Novig's $125 million debut and Polymarket's celebrity push pressuring Kalshi's 70% college football share as NFL season opens.