Wealthsimple launches standalone prediction market app with Kalshi
Wealthsimple is launching Wealthsimple Predict, a standalone prediction market app powered by Kalshi that will offer Canadian investors access to roughly 4,000 U.S. event contracts. The product, announced June 18, runs on a white-label or co-branded model rather than as a direct Kalshi consumer app, leveraging Wealthsimple's retail investor base to expand Kalshi beyond the U.S. market. The partnership marks Kalshi's first Canadian distribution channel.
Kalshi gains a retail pipeline in Canada just as Robinhood diverts World Cup flow to Rothera, threatening Kalshi's U.S. volume. The Wealthsimple deal lets Kalshi replace slipping Robinhood retail traders with new international users rather than competing for the same American accounts. This is Kalshi's second major distribution partnership in days, after the ADI Predictstreet FIFA branding deal, suggesting a deliberate pivot toward white-label reach over direct consumer growth. The timeline matters: Kalshi is reportedly targeting a $40 billion valuation, and investors will measure whether international retail expansion can offset any U.S. market share loss to vertically integrated rivals. Wealthsimple's 4,000-contract menu converts its established investor base at scale, Kalshi proves it can export its regulatory credibility without launching its own consumer brand abroad.