Kalshi partners with FIFA World Cup official partner ADI Predictstreet
Kalshi announced a strategic partnership with ADI Predictstreet, the official prediction market partner for the FIFA World Cup 2026, on June 26, 2026. The deal gives Kalshi World Cup co-branding and expands ADI Predictstreet's offerings, according to Yahoo Finance. Kalshi separately listed a prediction market for the Brazil vs Japan World Cup match as part of its World Cup advance contracts. Confusion arose on X when industry observer Dustin Gouker questioned whether Kalshi partnered with ADI Predictstreet rather than FIFA directly. No financial terms or detailed product specifics were disclosed in the announcements.
Kalshi has listed a World Cup advance market for Brazil vs Japan as part of its new partnership-linked contract suite.
Kalshi gains official World Cup co-branding that Polymarket lacks, giving it a marketing hook to capture retail soccer bettors during the tournament. If the visibility converts to sustained trading volume, it narrows the liquidity gap Polymarket's $2 billion soccer run has opened.