Robinhood to add more than 100 prediction markets in politics and sports
Robinhood Markets plans to launch more than 100 new event contracts in coming weeks, spanning politics and sports, according to a July 18 report. The expansion significantly broadens the retail brokerage's prediction-market offerings. An analyst post on X published July 20 expects the growth to flow through Robinhood's Rothera exchange. The new markets would deepen Robinhood's presence in the CFTC-regulated prediction-markets space alongside its existing Rothera operations.
Robinhood's 100-plus contract expansion tightens the window for Kalshi and other partner exchanges. The retail brokerage already routes 16% of its event-contract volume through its own Rothera exchange. That share will climb as these new markets come online. Bernstein's $160 price target prices in prediction markets surpassing crypto revenue by 2028.
That gives Robinhood capital-market pressure to pull liquidity building in-house faster. Kalshi and ForecastEx still power much of Robinhood's event-contract traffic today. Every new Rothera listing reduces the incentive to share fees with outside partners. The platforms that lock in alternate distribution before Rothera scales keep a foothold. Those that wait risk becoming infrastructure for a rival's vertical-integration story.