Polymarket launches first global brand campaign with Future, Peso Pluma, and Rick Rubin
Polymarket launched its first global brand campaign, titled 'Are Everything,' built around the FIFA World Cup. The campaign features a commercial with hip-hop artist Future, Latin music star Peso Pluma, and music producer Rick Rubin. Polymarket aired the Rick Rubin spot during World Cup broadcasts on Fox as tournament prediction markets on the platform surpassed $2 billion in lifetime trading volume. The move represents a significant marketing investment by the CFTC-regulated prediction market exchange as it pursues mainstream brand recognition alongside its sports vertical growth. No details on total spend or target markets were disclosed.
The campaign pits Polymarket directly against Kalshi's celebrity marketing playbook. If Rubin's cultural cachet converts music and sports fans into traders, Polymarket narrows the retail acquisition gap without paying premiums for official sports data feeds.