Tech
Polymarket sponsors Deadlock esports tournament on EDL.GG
EDL.GG is hosting Polymarket Tournament 1, a Deadlock esports event. The tournament page lists brackets, series, placements, heroes, players, prize pool, teams, and news. Polymarket appears as the title sponsor of the competitive gaming event.
Why this matters?
Polymarket is expanding brand presence into esports sponsorships, a marketing channel more commonly used by sportsbooks and crypto platforms to reach younger, risk-tolerant demographics.
In this story