Polymarket and Dear Media team for weekly podcast 'What Are the Odds?'
Polymarket is partnering with podcast network Dear Media to launch a weekly show titled 'What Are the Odds?', premiering Friday. The podcast will feature rotating hosts from Dear Media's most-listened-to programs, including Claudia and Jackie Oshry, using the prediction market platform to discuss pop culture news. The collaboration pairs the crypto-native prediction market platform with a network known for lifestyle and entertainment content, marking Polymarket's first move into podcasting as prediction market platforms broaden their push into entertainment-focused markets and celebrity news contracts.
Polymarket needs owned content to compete with Kalshi's celebrity campaigns featuring Timothée Chalamet and Giannis Antetokounmpo. The Dear Media partnership gives Polymarket a distribution channel that doesn't depend on paying premiums for star talent or official sports data feeds.