Plus500 launches CFTC-regulated sports event contracts in US
London-listed broker Plus500 has launched sports event-based contracts for US traders through its Plus500 Futures platform, the company announced on June 29, 2026. CEO David Zruia said the contracts are CFTC-regulated financial instruments offered via a partnership with Kalshi. The move positions Plus500 alongside Kalshi in the regulated US prediction market space. The launch coincides with surging interest in sports-linked trading products driven by the World Cup. Plus500 is expanding beyond its traditional contracts-for-difference business into event contracts, a category it describes as the defining segment in prediction markets.
CEO David Zruia framed the launch as a strategic push into what the company calls the defining category in prediction markets, with the World Cup singled out as a driver of current sports-linked trading interest.
Plus500's entry gives institutional market makers already building dedicated desks for Kalshi and Polymarket a third regulated venue to route sports event flow, potentially fragmenting liquidity just as the category concentrates around the World Cup.
Plus500 joins Kalshi as a distributor of CFTC-regulated sports event contracts via partnership, entering the market just as DRW, Wintermute, and IMC open dedicated prediction market desks.