Deals
On3 names Polymarket exclusive prediction market partner
On3 announced a strategic partnership with Polymarket as its exclusive prediction market partner. The sports media company did not disclose financial terms or specific product details in the announcement.
Why this matters?
Gives Polymarket exclusive access to On3's college sports audience and signals a push into sports-focused event contracts beyond political markets.
The bigger picture
Polymarket's second sports-media deal in as many days, after the Genius Sports streaming partnership, pairs its $20 billion valuation push with concrete sports vertical expansion that Kalshi, DraftKings, and Novig are pursuing through different lanes.
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