Novig's Ludlow Exchange wins CFTC approval for regulated sports prediction market
Novig has secured CFTC approval for its Ludlow Exchange to operate as a federally regulated sports prediction market. The Designated Contract Market designation covers a nationwide rollout, though the actual launch remains pending. The company is positioning itself as a sport-exclusive venue in the regulated prediction market space. Novig previously drew attention through a partnership with the New York Mets as a fan-engagement platform.
Novig's owned exchange lets it control spreads and product timing without sharing revenue with a white-label partner. That matters because the CFTC's Rule 40.11 proposal is tightening the public-interest gate for new sports contracts just as Congress weighs a bipartisan ban. Platforms with captive infrastructure can adapt faster than those renting rails. Fanatics, Underdog, and ProphetX have all pursued the same vertical-integration path.
Novig's sports-only focus is a concentrated bet: if the ban passes, it lacks politics or biotech verticals to fall back on. The Mets partnership gives it stadium presence rivals lack, but that marketing spend only pays off if federal derivatives rules keep state gambling regulators at bay. The NFL season will test whether its in-house liquidity matches established venues.