Kalshi partners with Argentina for 2026 World Cup
Kalshi has locked in an official partnership with the Argentina Football Association (AFA) ahead of the 2026 tournament. The regulated US prediction market announced a deal with the AFA for official data and sponsorship; Genius Sports is supplying the data backbone and integrity measures. The agreement makes Kalshi an official sponsor of Argentina's national team. The platform has also launched a broader World Cup 2026 marketing campaign built around soccer legends, with the tagline that every country has a legend and every legend has a call to make. No financial terms or specific product timelines were disclosed.
Kalshi's AFA deal gives it official data and sponsorship relationships with one of the most followed national teams in the tournament. If the platform can convert that visibility into volume, it defends its retail flow against Polymarket's Liga MX partnership and Rothera's gradual capture of Robinhood's World Cup contracts.