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JPMorgan raises Robinhood price target to $115, cites event contracts growth

Published Oct 20, 2026

JPMorgan raised its price target on Robinhood to $115 from $103 while maintaining its rating. The analyst cited approximately 4.4 billion event contracts traded as evidence of growth. The firm argues the market underappreciates Robinhood's trajectory in prediction markets. The stock rose overnight following the note. The upgrade follows Robinhood's Q2 prediction-market revenue of $156 million. Piper Sandler has projected $320 million for football season.

Why this matters?

Analyst upgrades build institutional momentum behind prediction markets as a core brokerage revenue line. JPMorgan's $115 target validates the $156 million Q2 figure and Piper Sandler's $320 million football projection as investable metrics, not novelty traffic. That shifts how portfolio managers treat event-contract volume alongside equities and crypto.

Robinhood routes via its CFTC-registered Robinhood Derivatives subsidiary to partners including Kalshi, Rothera (its JV), Crypto.com, and OG.com. A partner dispute or regulatory action could still force volume migration. Competitors with direct CFTC exchange designations can pitch stability to traders who already weathered one August dip. The upgrade raises the stakes for Robinhood to strengthen its regulatory footing before NFL season tests partner resilience.

The bigger picture

JPMorgan joins Citizens in validating prediction markets as a priced-in revenue driver for Robinhood, after Delphi Digital separately listed HOOD as a speculative-trading thematic target and Piper Sandler projected $320 million in football-season revenue.

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