Deals

Kalshi inks Genius Sports data and media partnership for soccer markets

Published Aug 5, 2026Updated 3h ago

Kalshi and Genius Sports signed a data, media, and integrity partnership on August 5, 2026. Genius Sports will supply official real-time soccer data, including the English Premier League, Serie A, and Liga MX, for Kalshi's CFTC-regulated prediction markets. The deal also covers integrity monitoring and media rights, giving Kalshi an official data source to reduce reliance on unofficial or delayed feeds. The agreement follows a similar Genius Sports deal with rival Polymarket days earlier.

Why this matters?

Polymarket's new Genius Sports deal forced Kalshi to match within days, turning a single supplier into the standard infrastructure layer for regulated sports event contracts. Both CFTC-registered platforms now run on identical official data, stripping data access as a competitive differentiator and shifting rivalry to execution speed and user experience.

The back-to-back agreements also raise costs for every smaller venue still sourcing delayed or unofficial feeds, and may accelerate Genius Sports' negotiations with remaining platforms that lack its infrastructure. A third platform signing similar terms would confirm Genius Sports as the de facto gatekeeper for regulated sports prediction markets in the United States.

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