Polymarket and Genius Sports expand official data partnership for live sports contracts
Polymarket and Genius Sports expanded their official data partnership on Tuesday, August 4. The deal gives Polymarket's CFTC-regulated U.S. platform exclusive live streaming rights and league intellectual property across selected competitions. Genius Sports provides the official data infrastructure and integrity services. The arrangement pairs live sports video with real-time event contracts on a regulated prediction market.
This deal raises the product bar for every CFTC-registered platform competing for sports contracts. Live streaming plus official data creates an immersive experience that state attorneys general already liken to in-play sports betting, the very attack Kalshi and Polymarket face across multiple states. Polymarket is betting that CFTC oversight and league-sanctioned partnerships insulate it from those challenges. Rivals without live video and exclusive feeds now look incomplete to traders and sponsors alike.
The Genius arrangement also tests whether prediction markets can normalize as fan-engagement layers without triggering gambling stigma, the same test Novig just ran with the Mets. For Genius, the partnership diversifies revenue beyond sportsbook supply into a new regulated derivatives channel. The platform that cannot match this content package risks losing shelf space on brokerages like Robinhood that already auction contract sourcing to the best product.