Fanatics ties FanCash rewards program to prediction market platform
Fanatics has brought its FanCash rewards program to its prediction market platform, the company announced. The loyalty program integrates the prediction-markets product with Fanatics' existing sports-commerce and collectibles user base, unlocking benefits across the broader Fanatics ecosystem. Fanatics Markets launched in 2025 and operates on infrastructure powered by Crypto.com Derivatives, with markets and pricing provided by Crypto.com. The platform offers event contracts on sports, the economy, politics, cryptocurrency, culture, and more. Multiple World Cup markets are currently live on the platform. The product appears to be tied to ADI Predictstreet.
Fanatics must convert its 100-million-plus sports-commerce customer base into active prediction-market traders before the World Cup window closes. Any failure to cross-sell will leave it dependent on paid acquisition against entrenched rivals.
Fanatics joins Robinhood, Polymarket, and Kalshi in the World Cup contract liquidity race, as major platforms compete for retail and institutional flow ahead of the tournament kickoff.