DraftKings Predictions posts record World Cup weekend volume
DraftKings Inc. said last weekend was its biggest for event contracts to date, with record trading volume coming during the 2026 World Cup, which has produced both large winners and million-dollar losers among participants. The company expanded into prediction markets in 2025 and launched DraftKings Predictions last December; it is now bringing the product into its flagship app. A Susquehanna analyst predicts prediction markets could see a bigger boost from the World Cup than traditional sportsbooks — up to a 7.5% tailwind versus up to 5% for sportsbooks. DraftKings Predictions does not offer sports event contracts in states where DraftKings operates online sportsbooks.
DraftKings' record World Cup weekend proves a sportsbook-origin platform can convert captive app traffic into event-contract liquidity at scale, putting pressure on pure-play venues to match that user-acquisition efficiency. The company now controls its own exchange infrastructure through DKeX, tightening the economics against Kalshi and Polymarket.
DraftKings Predictions joins Kalshi and Polymarket in posting record World Cup trading volume, as all three venues now use the tournament to establish liquidity benchmarks and capture migrating sportsbook users.