DAZN and ADI Predictstreet team on regulated sports prediction markets
DAZN and ADI Predictstreet announced an exclusive global partnership to integrate regulated sports prediction markets into the streaming platform. The deal pairs DAZN's global sports streaming audience with ADI Predictstreet's prediction market infrastructure. The companies described prediction markets as one of the fastest-growing categories in digital entertainment and financial technology. No financial terms or launch timeline were disclosed.
ADI Predictstreet gains a distribution channel that reaches DAZN's global subscriber base without building its own consumer app. That matters because distribution has become the sector's central battle: Kalshi just locked in OpenAI's ChatGPT search integration, Polymarket landed inside Blockchain.com's 43 million verified wallets, and DraftKings is funneling 50 million registered users through its own DKeX exchange. DAZN's sports-centric audience is already engaged with live events, so the conversion path from viewer to trader is shorter than for generic finance or crypto platforms.
The open question is whether this remains a branding experiment or becomes a transactional product. ADI Predictstreet's FIFA deal suggests the company is building a parallel sports-streaming strategy around major tournament cycles rather than pursuing exchange infrastructure directly. If the integration goes live before the NFL season, DAZN could become the first sports broadcaster to own the full stack from broadcast to event contract.