Trump Media scales back Truth Predict, pivots to OG.com marketing deal
Trump Media is scaling back Truth Predict, the prediction market project touted as the Trump family's biggest entry into the space, and pivoting to a marketing collaboration with OG.com instead. Truth Predict had been positioned to expand Truth Social's footprint but is now being dialed down rather than pursued aggressively. The shift comes as Kalshi's precedent—winning a high-profile legal battle with the CFTC to offer election-related contracts—looms over any new entrant. Details on the OG.com partnership terms and whether any Truth Predict functionality survives were not disclosed. The reversal marks a retreat from building a standalone platform.
Abandoning a standalone platform removes a would-be competitor from the field before it launches, leaving Kalshi, Robinhood's Rothera, and ForecastEx to split the growing CFTC-regulated market without another well-funded entrant. Any OG.com marketing partnership is unlikely to match the distribution threat of a built-out Trump-branded exchange.
Joins a cluster of licensed-platform entries this week—Robinhood through Rothera, Gemini posting $100M in Bitcoin funding, and DraftKings racing to launch its exchange—as incumbent operators and new entrants crowd the CFTC-regulated prediction market field faster than Trump Media can build one.