Pred opens public FIFA World Cup markets after 86% retention private beta
Prediction market platform Pred has opened public access to its FIFA World Cup markets after a private beta phase. The platform emphasizes specialized market depth around in-game events that general prediction platforms do not typically carry, including 15-minute markets that settle during live play. The private beta, which Pred says achieved 86% user retention, focused on these granular in-play contracts. The public launch arrives as research firm Bernstein projects a $5 billion to $10 billion uplift in consumer trading volume from major global sporting events, calling the World Cup a potential watershed moment for prediction market mainstream adoption.
Pred enters World Cup liquidity at the precise moment Kalshi and Polymarket have already cleared $2 billion in combined volume and Robinhood is actively splitting flow to Rothera. Without institutional market-maker relationships comparable to DRW, Wintermute and IMC's desks for Kalshi and Polymarket, Pred's in-play niche may remain thin for large traders.