Polymarket deploys TikTok and Instagram influencers in Kalshi rivalry
Polymarket is deploying influencers on TikTok, Instagram and other social platforms to fuel viral marketing campaigns as it battles Kalshi for consumer attention, according to Affiliateleaders.com. The CFTC-regulated prediction market platform's influencer strategy has drawn scrutiny over allegations that it paid creators to produce misleading content implying false large wins. The approach signals a more aggressive consumer-acquisition push by Polymarket.
Polymarket's influencer campaign is now under scrutiny following a Wall Street Journal investigation that found paid creators posted videos of $1.9 million in fabricated bets. The platform faces a consumer lawsuit and calls for regulatory review while competing with Kalshi for users. The outcome will shape marketing practices for CFTC-regulated prediction markets.