Genius Sports launches Prediction.com to compare event contracts
Genius Sports launched Prediction.com on September 17, 2026, a price comparison platform for sports-related event contracts across multiple prediction market venues. The product aggregates live pricing and probabilities using the company's proprietary sports data feeds, differentiating itself from fixed-odds sportsbooks by tracking contract values as events unfold. The sports data and technology company positions the tool as a premium consumer offering, modeled after odds-comparison formats like Oddschecker. Genius Sports trades on the NYSE under GENI.
Prediction.com lets Genius Sports monetize the prediction market boom without holding a CFTC license or facing state gambling enforcement. The company already collects data fees from Polymarket and Kalshi partnerships; this launch gives it a consumer-facing product that earns regardless of which exchange wins. That neutrality limits downside from state actions but caps upside: Genius Sports does not control the exchanges or their regulatory fate.
The risk lives in API access. Kalshi or Polymarket can tighten data terms or launch rival comparison tools, eroding Genius Sports' premium positioning overnight. For traders, the tool promises price transparency across venues. For Genius Sports investors, the question is whether aggregation loyalty outlasts exchange self-interest.
Genius Sports joins the prediction-market infrastructure layer alongside Robinhood's four partner-dependent relationships and Kalshi's direct CFTC designation, as operators diverge between owning the exchange and aggregating competitor data.