DraftKings and FanDuel commit $600M to prediction market marketing in 2026
DraftKings and FanDuel have earmarked $600 million for prediction market marketing in 2026, according to DeucesCracked, with DraftKings marketing DraftKings Predict and FanDuel pushing FanDuel Predicts. FanDuel Predicts, which launched in partnership with CME and offers financial contracts, economic data, and event-based sports markets, was featured on both companies' Q1 earnings calls alongside DraftKings as they deepen their push into prediction markets. FanDuel is positioning its existing app as the primary gateway for FanDuel Predicts, betting on seamless integration rather than a standalone product.
The combined spend commitment directly threatens Kalshi's first-mover position by outspending it on customer acquisition during the critical pre-football-season window. DraftKings and FanDuel can leverage existing state gaming licenses and sportsbook user bases to scale faster than prediction-native platforms if CFTC or Supreme Court rulings clarify federal legality.
Brings the running tally of major sportsbook-prediction-market product launches to four distinct moves by DraftKings and FanDuel in under a week — parlay Combos, microbets, CEO-level spend commitments, and now a combined $600 million marketing pledge — as both platforms race to convert sportsbook user bases before Kalshi's arena deal takes effect.