Deals

Fanatics strikes deal for official World Cup prediction markets in U.S.

Updated 6d ago

Fanatics has struck a deal to offer official World Cup prediction markets in the U.S., with event contracts regulated federally by the Commodity Futures Trading Commission. The company trades on Crypto.com's CFTC-regulated platform. Fanatics Markets and partner ADI Predictstreet have also launched an official FIFA World Cup 2026 hub experience for U.S. fans, the companies announced May 27, 2026. The arrangement gives Fanatics redundant distribution channels for the tournament, pairing the league-linked product pipeline with the ADI Predictstreet hub. The deal was struck despite earlier concerns that the licensing timeline might preclude the Abu Dhabi-based company from securing approval before the tournament begins.

Why this matters?

Fanatics now holds parallel World Cup partnerships through both a league data deal and an ADI Predictstreet hub, giving it redundant distribution channels that Kalshi and Polymarket lack for the tournament. Any platform without a FIFA-linked product pipeline risks missing the largest global sports betting event before the NFL season begins.

The bigger picture

Fanatics joins Kalshi, Polymarket, and the incoming Rothera exchange in a four-way race for FIFA World Cup event-contract volume, while the NHL and MLB have already signed CFTC integrity agreements and the CFTC itself is suing states to keep federal preemption alive.

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