Fanatics Markets partners with ADI Predictstreet for FIFA World Cup prediction hub
Fanatics Markets, the prediction markets subsidiary of Fanatics that launched in 2025 and is powered by Crypto.com | Derivatives North America (CDNA), has partnered with ADI Predictstreet to create an official FIFA World Cup prediction markets hub. The hub gives Fanatics a World Cup-linked product while the actual contracts remain on CDNA, a crypto-native prediction market. The launch positions operators for what is expected to be one of the next major tests for sports prediction markets. The partnership follows Fanatics' broader push into CFTC-regulated prediction markets, with the company recently striking a separate deal for official World Cup prediction markets in the U.S. (Gamingintelligence.com, DeFi Rate)
Fanatics now holds parallel World Cup partnerships through both a league data deal and an ADI Predictstreet hub, giving it redundant distribution channels that Kalshi and Polymarket lack for the tournament. Any platform without a FIFA-linked product pipeline risks missing the largest global sports betting event before the NFL season begins.