CNN's 'The Odds' segment blends polling and prediction market data
CNN News Central has launched a recurring segment titled 'The Odds' that blends traditional polling data with prediction market signals. Hosted by John Berman and chief data analyst Harry Enten, the segment has examined at least two topics: what prediction markets indicate about President Trump, and the prospect of Todd Blanche becoming United States attorney general. The segments appear to use an odds-format discussion style cable-news presentation. No specific market prices, volumes, or probabilities were quoted in the available coverage of either broadcast. The format suggests CNN is experimenting with prediction markets as a companion data source to conventional polling for political coverage.
CNN is the first major cable network to give prediction markets recurring airtime alongside polling. Any sustained ratings success will pressure MSNBC and Fox to launch rival segments, expanding the audience for event-contract platforms beyond finance and politics Twitter.