Deals
CBS News partners with Kalshi for 2026 US midterm election coverage
CBS News will integrate Kalshi prediction-market data into its polling and analysis for the 2026 US midterm elections as voters prepare to decide control of Congress. The partnership pairs a major broadcast network with the regulated prediction market platform for live election coverage.
Why this matters?
Gives Kalshi national broadcast exposure and validates prediction-market prices as a mainstream complement to traditional polling. Sets a template for other networks considering similar integrations ahead of 2028.
The bigger picture
Becomes the second major mainstream distribution deal for regulated prediction markets this year, after Coinbase's integration of Kalshi data, as broadcast and crypto platforms compete to normalize event-contract pricing for mass audiences.
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