DraftKings prediction platform could reach $1B by December, analyst says
Analyst Moore projects DraftKings' prediction platform could hit $1 billion in volume by December and rates the stock outperform with a $29 price target, citing a disconnect between current pricing and prediction-market optimism. Separately, DraftKings told a Wells Fargo conference on September 22 that prediction market volume rose nearly 2.5 times from July to September and claimed it now has the best sports product in that market.
Moore's $1 billion target puts a hard number on DraftKings' prediction-market ambition just as the company tries to convince investors its pivot is real. The nearly 2.5 times volume jump from July to September gives that projection a growth curve to cite, but the stock still trades as if the sportsbook alone matters.
If DraftKings misses the December benchmark, analysts who bought into Moore's thesis will have to cut targets heading into 2027. The disconnect Moore identifies cuts both ways: it could mean the prediction platform is undervalued, or that Wall Street doubts Robbins can close the gap with Kalshi and Polymarket. DraftKings needs the volume to keep scaling at this pace or the outperform thesis collapses on its own timeline.
The $1 billion December projection lands one day after CEO Robbins dismissed the competitive threat as a 'complete myth,' making this the second DraftKings prediction-market mention in as many days and showing the company is now actively managing both internal forecasts and external skepticism.