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IG Group agreed to acquire U.S. prediction markets operator Underdog for up to $1.3 billion on Thursday, the companies announced. The UK-listed brokerage called the deal a major bet on the U.S. prediction markets sector. Underdog operates a prediction-market platform and ranks as the third-largest U.S. venue by regulated notional volume flow, behind Kalshi and Robinhood. In March, Underdog acquired CFTC-registered Aristotle Exchange DCM and Aristotle Exchange DCO, bringing its infrastructure in-house. IG Group has over 1.3 million customers across platforms including IG and tastytrade. No timeline or further terms were disclosed.
Why this matters?
Underdog's sale to IG Group validates the vertical-integration model that DraftKings and Fanatics just pursued. Underdog's UDX launch gave it owned CFTC rails; now a global brokerage with 1.3 million customers takes that stack to scale. Kalshi and Crypto.com lose a partner and gain a deep-pocketed rival. IG's tastytrade users already trade options and futures; prediction markets slide into that workflow with minimal education cost.
The deal also tests whether fantasy-sports platforms are worth more as acquired infrastructure than as standalone brands. Underdog's recent layoffs suggest it needed capital to compete; IG provides that without the dilution of another venture round. Congress and the CFTC are both moving to narrow sports event contracts. A larger balance sheet helps Underdog lobby and litigate while rivals scramble.
The bigger picture
Joins Fanatics and DraftKings in the vertical-integration sprint: Underdog's earlier UDX launch made it the third fantasy-sports platform to acquire its own CFTC exchange stack rather than rely on white-label partners.
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