Prospect Markets launches US sports-native prediction markets platform
Prospect Markets has gone live in the United States, opening its sports-native prediction markets platform to eligible US customers. The commercial launch at prospectmarkets.com comes as prediction market sector trading volumes hit record highs. Prospect Markets is backed by Crypto.com. The new venue opened with trading tools and plans additional sports markets. Sector volume rose 64.1% from September's $73.58 billion, according to DeFi data cited in one report.
Prospect Markets enters a field where Kalshi and Polymarket are already burning capital and absorbing legal fire. Crypto.com's backing gives the newcomer brand recognition and deep pockets that bootstrap-only rivals lack. But the platform must prove it can attract traders without the media deals and institutional pipes Kalshi has built or the volume dominance Polymarket commands.
The 64% monthly volume surge shows demand is real, yet every new entrant splits liquidity across an already fragmented market. DraftKings and FanDuel Predicts are posting hundreds of millions in losses to buy share; Prospect Markets will need comparable spend or a sharper niche to avoid being priced out. If the CFTC's pending swap rules land hard, the compliance burden will favor scaled operators with in-house legal teams over late arrivals still building theirs.