Ovanti launches Ominari prediction market platform ahead of World Cup
Australian technology company Ovanti has launched Ominari, a prediction market platform initially live in Southeast Asia and built around the 2026 FIFA World Cup as its first vertical. The company plans to expand beyond sports into additional markets and features after the tournament launch. Ovanti's entry targets a region where event-based trading tied to major sporting competitions has been gaining traction, with the World Cup offering an immediate liquidity and user-acquisition opportunity. The platform is wholly owned by Ovanti. No additional product details or regulatory arrangements were disclosed.
Ovanti must now compete for Southeast Asian retail flow against Polymarket's planned Combo parlay feature and Kalshi's $2 billion in World Cup volume backed by institutional market makers. Without comparable liquidity or derivatives products, Ominari risks being limited to small-stakes position traders during the tournament's peak volume window.
Ovanti joins Whale.io and Polymarket in the round of World Cup product launches aimed at casual sports bettors, as regulated platforms race to capture the tournament's retail trading surge.