New York Post Facebook video promotes Kalshi sports trading
A New York Post Facebook video posted Tuesday, May 26 promotes Kalshi's sports event-contract product with the tagline 'Trade on sports with Kalshi. Live across the USA.' The video appears as marketing content for the regulated prediction market platform, though no partnership terms or deal details were disclosed. A second Facebook video with identical branding was also published by Digital Trends. Both posts lack regulatory context, market data, or specifics on the nature of the media relationship. The New York Post page also contains unrelated content including Yankees coverage and Berkeley educators coverage.
Kalshi is buying mainstream sports-media distribution while DraftKings, the Ninth Circuit, and state AGs in Rhode Island and Tennessee are simultaneously attacking its product model and legal foundation. Any consumer reach it gains through these channels could be nullified if courts or Congress deliver adverse rulings in the next 30 days.
Becomes the fourth promotional or legal front where Kalshi is competing for visibility this quarter, alongside DraftKings' direct product response, the Ninth Circuit preemption loss, and dueling state lawsuits in Rhode Island and Tennessee.