Kalshi US visits soar 1,500% as regulatory pressure mounts
Kalshi's US web traffic surged more than 1,500% in less than a year, according to Cointelegraph. Trading volume grew even faster over that period. The increase comes as legal scrutiny of Kalshi's sports contracts intensifies. Separately, Crypto.com plans to launch an AI prediction market and add more than 20 contracts starting in September. Kalshi recently signed an exclusive partnership with the US Open. No specific traffic or volume dollar figures were disclosed.
The 1,500% traffic spike shows retail demand for regulated prediction markets is accelerating faster than even the volume numbers suggest. Kalshi, that user influx is a double-edged asset: it proves market fit to investors and partners, yet it also amplifies the damage if state courts or the CFTC restrict its sports contracts.
Rivals like Novig and Polymarket are racing to capture the same users, with Novig already posting $125 million in first-week sports volume and Polymarket pushing into leveraged perpetual futures. Kalshi's US Open exclusivity gives it a temporary marketing moat, but legal losses in multiple jurisdictions would strand that spending and surrender users to competitors with cleaner regulatory paths. Platforms now compete on who can scale fastest before their legal exposure materializes.