Kalshi traders price 'By Any Means' Rotten Tomatoes score at 73%
Kalshi traders are pricing a 73% Rotten Tomatoes score for the upcoming Mark Wahlberg film 'By Any Means,' according to the platform's market on critical reception for major movie releases. The contract reflects active trader consensus on whether the film will earn a 'Fresh' rating under the review-aggregation site's threshold. Kalshi has operated similar film-score markets for other upcoming releases. The 'By Any Means' market was live as of September 1.
Entertainment contracts are still a sideshow for Kalshi's core political and sports volume. The $37 billion monthly pace set in July dwarfs any film market. Yet these pop-culture contracts serve a specific user-acquisition function: they attract traders who do not follow elections or the NFL and may stay for other verticals. The repeat appearance of film-score markets after Coyote vs. ACME's 94.7% pricing shows Kalshi is treating entertainment as a catalog staple, not a stunt.
Each release tests whether cultural-event liquidity can deepen enough to support larger position sizes. For now, the spreads and open interest remain thin enough that serious traders treat these contracts as sentiment gauges rather than profit opportunities. The real test will come when a major blockbuster generates enough two-way flow to sustain market makers.
Joins Kalshi's recent film-score markets on Coyote vs. ACME and entertainment casting, showing the venue is building a repeatable entertainment vertical rather than one-off novelty contracts.