Fanatics combines sportsbook, casino and prediction markets into single app

Fanatics is betting that bundling prediction markets with its existing sportsbook and casino base delivers cheaper user acquisition than standalone platforms like Kalshi or Polymarket can manage. Every sportsbook customer becomes a zero-cost prospect for event contracts, cutting the marketing spend that consumes standalone venues.

The catch is infrastructure dependence: Fanatics Markets initially ran on Crypto.com's regulated stack, the same white-label path High Roller chose through its ROLR app and mrkts.com partnership. That leaves Fanatics without direct CFTC designation, exposing its prediction-market arm to any operational or regulatory disruption at Crypto.com. Rivals with their own licenses can argue that only full control protects traders, but Fanatics' built-in audience may prove volume matters more than regulatory independence.