Fanatics merges sportsbook, casino and prediction markets into single app
Fanatics is merging its sportsbook, online casino, and prediction markets into a single app, Betting and Gaming CEO Matt King told Axios. Fanatics Markets launched in December 2025 and initially used Crypto.com's federally regulated infrastructure to offer event contracts. The unified platform will face its first full NFL season. Fanatics holds DCM and DCO licenses as it expands its prediction market operations. The company previously operated its wagering products on separate platforms.
Fanatics is betting that bundling sportsbook, casino, and prediction markets into one app creates a stickier user base than standalone event-contract platforms can match. The Crypto.com infrastructure shortcut let Markets launch in December 2025 without the multi-year CFTC filings that Kalshi and Polymarket endured. That speed came with structural dependency.
Crypto.com Derivatives North America faces CFTC scrutiny or operational issues, Fanatics' prediction market access freezes. Crypto.com's federally regulated infrastructure now powers three prediction-market entrants. The first full NFL season will test whether casual sports bettors migrate to event contracts or stay in familiar parlays. Fanatics' scale gives it distribution that Kalshi lacks, but the same white-label risk that haunts High Roller and Markets haunts Fanatics too.
Fanatics joins High Roller and Markets in choosing a white-label path through Crypto.com's CFTC-regulated infrastructure rather than pursuing direct exchange designation like Kalshi or Polymarket.