Deals

Cantor pushes into prediction markets for institutional clients

Published Sep 11, 2026

Cantor & Co. is seeking to help institutional clients move into the prediction-markets space, Brandon Lutnick said. The push follows Cantor's recent partnership with Kalshi, the regulated prediction-market exchange. The move targets growing institutional interest in event contracts as the sector expands beyond retail traders.

Why this matters?

Cantor's institutional distribution and Kalshi's CFTC-regulated venue could accelerate mainstream adoption of event contracts among hedge funds and asset managers.

The bigger picture

Joins Robinhood and Coinbase as the third Wall Street-backed platform this year to build institutional infrastructure around Kalshi's regulated event-contract venue, as regulated prediction markets shift from retail experiment to institutional distribution layer.

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