Better Collective launches Prediction Pro subscription for prediction market traders
Better Collective launched Prediction Pro on October 19, a subscription product that combines forecasting tools, expert analysis, and analyst trade tracking for prediction market users. The offering targets Kalshi and Polymarket traders and debuts with a hub focused on the US midterm elections. The launch expands Better Collective's existing subscription business into prediction markets. The company has not disclosed pricing tiers or initial subscriber targets.
Better Collective is betting that prediction market traders will pay for analytics as the field professionalizes. Kalshi and Polymarket users now face tighter spreads and more informed competition on regulated venues, eroding the edge that early adopters enjoyed. Expert trade tracking turns individual analyst reputations into sellable products, giving Better Collective recurring revenue that does not depend on trading volume.
If the midterm hub converts Political traders to paid subscribers before the election window closes, the company will have proven that information arbitrage can be productized outside the exchanges themselves. Rivals like ProphetX and DraftKings lack comparable standalone analytics layers, leaving Better Collective to define the category.