Polymarket Inks Partnership With DAZN Sports Streaming
DAZN has struck a deal to make Polymarket its exclusive prediction market partner as the sports streaming platform looks to make live viewing more interactive.
According to the press release, the partnership will embed Polymarket’s odds directly into DAZN broadcasts, giving viewers real-time “win probability” style overlays that update as trading activity shifts, effectively turning prediction-market pricing into a new on-screen data layer alongside traditional stats.
“Every sporting event is a conversation about what happens next. Polymarket turns that conversation into real-time probabilities, shaped by millions of users around the world. Through our first-of-its-kind partnership with DAZN, we’re embedding those insights directly into the viewing experience—from boxing to the Champions League—so fans can track momentum, debate outcomes, and engage with sports in a way that’s never existed before,” Polymarket founder and CEO Shayne Coplan said.
The companies say the first phase is focused on integrating Polymarket data into DAZN’s live streams across marquee programming, with coverage expected to span properties including boxing and top-tier soccer matchups.
DAZN is pitching the feature as a “dynamic, data-driven way” to understand momentum and potential outcomes without needing to leave the broadcast.
Polymarket-DAZN eye trading integration
The partnership’s second phase is more ambitious: enabling prediction market trading within the DAZN experience. Both sides have positioned in-app trading as a future step, allowing users to buy and sell contracts without switching platforms. That rollout is of course tied to regulatory and licensing considerations, with DAZN indicating it intends to pursue the approvals needed to offer prediction-style products in the U.S. and potentially expand to other jurisdictions over time, subject to local rules.
The partnership also lands as prediction markets continue pushing further into mainstream visibility. Over the past year, prediction market forecasts from platforms like Polymarket and Kalshi have increasingly shown up in public discourse and media coverage as an alternative “signal” to polls, punditry, or conventional odds.
For DAZN, the move complements its broader ecosystem and business model, which already includes community features and sports betting in regulated markets through DAZN Bet.
For Polymarket, distribution through a global sports streaming platform that already has more than 200 million users, offering the company a new front door for casual fans to encounter its sports markets—one that could increase both visibility and, eventually, participation once trading is available in-app.