Bad Bunny went from uploading tracks online and posting wrestling memes to becoming one of the most streamed artists on the planet, and now a Super Bowl halftime headliner.
Here’s everything to know about this year’s Super Bowl performer.
His Origin Story
Born and raised in Vega Baja, Puerto Rico, Bad Bunny started singing in a church choir and uploading DIY tracks to the internet. Early singles in Latin trap and reggaetón spread through social feeds and YouTube before he landed major-label backing.
The Sound: Latin Trap Meets Pop
He blends reggaetón, Latin trap, and pop. Albums like Un Verano Sin Ti and Nadie Sabe Lo Que Va a Pasar Mañana cemented him as a streaming juggernaut, with 2025 releases keeping him near the top of global charts.
Timeline to the Biggest Stage
After a historic run on global streams and a headline-grabbing residency in Puerto Rico, the NFL, Apple Music, and Roc Nation tapped him for the Super Bowl halftime spotlight, making it his second Super Bowl appearance after a 2020 guest role alongside Shakira.
The Live Show
From arena spectacles to multi-night homecoming runs in San Juan, he treats concerts like cultural rallies, which includes high-concept staging, surprise guests, and crowd-wide singalongs. Recent residencies doubled as star-magnet event series.
Fashion & Brand Moves
He’s as known for painted nails and avant-street fits as for hits. You’ll find him front-row at fashion weeks, luxury collabs, and cover shoots.
The WWE Came and Beyond
His wrestling fandom is real. He’s hopped into WWE storylines and taken bumps, blurring the fan/performer line and broadening his audience among sports-entertainment diehards.
Film & TV
He’s dabbled on screen and flirted with superhero stardom. A planned Marvel-adjacent project shifted directions, but the message was clear: Hollywood is paying attention.
The Numbers Game
He’s a fixture atop global streaming charts, with multi-platinum singles and billions of plays. His 2022–2025 run kept him in Spotify’s elite tier and on year-end leaderboards.
Why He Resonates
He centers Puerto Rican identity and Spanish-language lyrics while shapeshifting sonically. The result: music that feels both deeply local and seamlessly global. It’s both personal and club-ready.
