Polymarket’s CMO, Matthew Modabber, unveiled last week the platform’s plans to launch its native POLY token following its US return.
According to Modabber, who appeared on an episode of the Degenz Live podcast, Polymarket is also planning an airdrop for its token, a popular Web3 marketing strategy that distributes free cryptocurrency to a percentage of users.
“There will be a token. There will be an airdrop,” Modabber said.
Earlier this month, Polymarket’s founder, Shayne Coplan, had teased the launch of the POLY token through a tweet. In August, when filing a Form D with the US Securities and Exchange Commission (SEC), Polymarket (also known as Blocktralize Inc.) checked the box used to sell rights to future tokens, which fueled speculation over token issuance. However, no filings for Polymarket could be found on the SEC’s website, and the site hosting the Form D states that the SEC has not reviewed or verified the accuracy or completeness of the information.
Polymarket token confirmed!
Blockratize Inc. (Polymarket) just filed a Form D — and checked the box used to sell rights to future tokens (via equity, warrants, or options).https://t.co/RfVyt8XPvZ
dYdX did the same before their token went live.
You know what usually comes… pic.twitter.com/i3EtaTVo84— PredictTrader (@polymarketbet) September 15, 2025
Polymarket to focus on US launch first
Modabber highlighted that the company’s current focus remains on the platform’s return to the US market.
“Right now, our core priority is launching in the US and making a big splash there…After we take care of business on the US app and US launch, there will be a focus on the token.”
According to Modabber, Polymarket has been working to roll out its US app for the past five years. However, an exact date for the platform’s return to the country was not specified.
Polymarket-owned derivatives exchange and clearinghouse QCX submitted a regulatory filing with the CFTC on September 30 that stated the exchange “intends to list the Product(s) no earlier than October 2, 2025.” While the exchange appeared to be on track for an October launch, some reports have suggested the extended government shutdown is delaying that timeline.
An open market on Polymarket speculating whether the platform will go live in the US in 2025 puts the odds of a US return before year’s end at 84% (84¢).
POLY token: Everything we know so far
Modabber did not share much about POLY’s tokenomics, but he did highlight that the platform is taking a more strategic approach.
“We could have launched a token whenever we wanted, and it’s just how thorough we want to be about it. Do we want it to be a flash in the pan or do we want it to be a token with true utility, longevity, and it to be around forever?”
The company’s CMO added that they are taking inspiration from Hyperliquid, a perpetual futures exchange. Hyperliquid released it’s HYPE token in November 2024, and distributed 31% of its total supply through an airdrop to its platform’s users, an unusually high supply, which many in the community have quoted as having “changed the game” for other protocols looking to release their own tokens. Modabber said that Hyperliquid’s token launch was a clear sign the protocol would be around “forever as a result.”
According to data released by Token Terminal, Polymarket has registered over 400,000 monthly active users and over 12,000 monthly active addresses so far in October.
As Polymarket prepares for its US return and the launch of the POLY token, attention could soon turn to its main rival Kalshi, which has been making moves toward integrating with crypto over recent months. Whether Kalshi follows suit with a similar move remains to be seen.
