MyPrize Sweepstakes Casino To Offer Prediction Markets Via Crypto.com

Partnership marks first prediction market entry into the controversial sweepstakes casino space

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Crypto-based sweepstakes casino MyPrize has partnered with one of the leading global cryptocurrency exchanges, Crypto.com, to begin offering prediction markets on its social gaming platform. MyPrize Markets is described as “a first of its kind product allowing users to access social gaming and prediction markets for the first time in one unified platform,” in a news release announcing the partnership.

The deal will make MyPrize the first social/sweepstakes gaming site to enter the prediction market space.

Zach Bruch, founder and CEO of MyPrize, said the platform will integrate Crypto.com’s markets for sports, crypto prices, and other events, making them easily accessible to its more than 100 million users.

“After exploring the market, it quickly became obvious to us that Crypto.com has by far the market leading infrastructure for institutional and enterprise scale,” Bruch said in the release. “Together we will be able to deliver this first of its kind product offering to all of MyPrize’s users and onboard our billions in volume into the MyPrize Markets product.”

 

MyPrize brings unique social features to prediction markets 

MyPrize Markets will be available both in the U.S., through MyPrize.us, and internationally through MyPrize.com.

The platform launched last summer amidst the boom in sweepstakes gaming in the U.S. after securing $13 million in funding rounds led by Boxcars Ventures and Dragonfly, known for its early-stage crypto startup investments. MyPrize’s pre-launch valuation was $140 million. A $21 million funding round this year led by the same investors boosted the platform’s valuation to $250 million.

MyPrize offers various casino games, including slots, first-person table games and live-dealer games. Players can play the games for free with gold coins and sweepstakes coins. Sweeps coins, acquired for free through promotions and with optional gold coin purchases, can be exchanged for cash prizes.

MyPrize allows for purchases and redemptions with crypto, as well as fiat currencies, through debit/credit cards and online banking. It’s unclear how MyPrize will handle funding accounts and issuing payouts with its prediction markets. With the partnership, MyPrize could legally payout successful traders directly, without relying on the sweepstakes model.

A unique aspect of MyPrize is its social features, which allow players to chat with friends and other gamers while they play. MyPrize also has livestreaming capabilities, where a streamer can invite others to join in on the gameplay. It will be interesting to see how the chat and livestreaming functions will come into play with the addition of MyPrize Markets.

Sweepstakes gaming has been prohibited in some states

While MyPrize will control the user experience and interface design of the prediction markets, they will be facilitated and secured by Crypto.com Derivatives North America, which has Commodity Futures Trading Commission (CFTC) approval as both a designated contract market (DCM) and derivatives clearing organization (DCO). That approval allows Crypto.com’s prediction markets to be offered in all 50 states, with CFTC oversight and regulation.

But MyPrize’s casino sweepstakes games are not available in all 50 states. The sweepstakes model has allowed sweeps platforms to operate in a legal gray area, outside of state regulation of real-money online casinos. But with the rise of sweepstakes gaming in the U.S., several states have sought to restrict access to sweeps platforms.

Montana was the first to officially ban the platforms through legislation, followed by states like New York and Connecticut. California is the biggest state to prohibit sweepstakes gaming sites, passing a bill at the end of this year’s legislative period. In other states, like Maryland and Nevada, state gambling regulators have gotten involved, issuing cease-and-desists or other threats that have led to many operator exits.

MyPrize’s U.S. platform specifically names Nevada, Idaho, Michigan, Montana, Hawaii, Louisiana, and Washington, as states in which its sweepstakes games are not available. But its Sweepstakes Rules state that the games are also “void where prohibited by law,” which would seem to include states like California and New York.

What that means for access to MyPrize Markets in certain states is unclear. Crypto.com and other prediction market platforms have also been involved in legal tussles with various states over their right to offer sports markets, with the states arguing that they are illegal sports betting.

Earlier this month, Crypto.com removed its sports markets for users in Nevada as it awaits the resolution of its lawsuit fighting the state’s cease-and-desist order, marking the first time a platform has limited certain markets in a particular state.

Crypto.com busy expanding prediction market partnerships 

The MyPrize deal is the latest unique prediction market partnership announced recently by Crypto.com. After its deal with fantasy sports fave Underdog in September to offer prediction markets on the DFS platform, Crypto.com announced two similar partnerships in just the past week.

First was the announcement that Crypto.com markets would be made available on Trump Media’s Truth Social, making it the first social media site to offer prediction markets. And earlier this week it was announced that pop culture news site Hollywood.com would offer entertainment prediction markets through a new deal with Crypto.com.

These partnerships can help put prediction markets in front of a whole new audience, beyond those who’ve discovered them via the main prediction exchanges or through the retail brokers and crypto exchanges that have similar deals with DCMs. The press release announcing the MyPrize deal states, “Today, prediction markets are for traders; but soon, MyPrize is bringing markets to everyone for the first time.”

 

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